When Adam "Tex" Davis and Jerry Kolber met as freshmen at NYU - Adam in film, Jerry in theater - neither imagined they would become co-founders of Atomic Entertainment, the best-in-class creator of premium edutainment. But nobody is more surprised by their success than Adam and Jerry's high school math and science teachers - we know because they told us. If you'd told them Adam and Jerry would grow up to create genre-defining neuroscience and informational series like BRAIN GAMES and BRAINCHILD, they would have laughed you right out of the classroom and right into detention.
After NYU, Jerry went on to become one of the most sought after showrunners in the Wild West years of reality television, show running more than 100 hours of television after dipping his toe in the"un"-scripted waters as the line producer of the first 4 seasons of the "OG" QUEER EYE FOR THE STRAIGHT GUY. Kolber went on to be the showrunner of the first tattoo series, INKED on A&E, CONFESSIONS OF A MATCHMAKER on A&E, the punk rock series NOFX: BACKSTAGE PASSPORT, Nat Geo's GOLDFATHERS, and many other series. Adam parlayed his comedy chops into a career as a comedy screenwriter, selling script after script to MTV, Leonardo DiCaprio, the CW, Miramax, and New Line Cinema, and experiencing his first taste of cult stardom as the writer of Ryan Reyolds' iconic Christmas classic film, JUST FRIENDS.
Alas, more than a decade after NYU, a chance encounter at a mutual friend's birthday party led to their first TV collaboration on something of a dare (Celebrity butcher Pat LaFrieda's Food Channel series MEAT MEN), which led to the next, and shortly thereafter led to an Emmy Nomination for the first season of their creation and production of National Geographic's all-time highest-rated series, BRAIN GAMES - now in season seven and going strong. In addition to the Emmy recognition, the company has won multiple Imagen Awards for positive portrayals of diversity, multiple Parent's Choice and Telly Awards for family-friendly and educational series, and in 2019 received the Real Screen "Global 100" List award in recognition of their significance to the industry.
Top tier brands like General Electric, IBM, Lockheed Martin, Drone Racing League, Top Golf, Headspace, and Harvard Business School have all sought the pair's coveted combination of fun, clarity, and storytelling expertise to create narrative content that captivates new and existing customers. Adam and Jerry may be all about fun and entertainment, but they have have also built a reputation for being able to shoot in highly sensitive environments. They have been trusted with shooting inside companies such as IBM and Google, in highly classified military manufacturing complexes, in prisons, embedded with the Department of Homeland Security, at top-secret space launches, and with some of the world's leading neuroscientists, magicians, and laboratories.
An ongoing years-long creative collaboration with Pharrell Williams and his creative partner Mimi Valdés has yielded everything from Netflix's first live-action kids original science series, Brainchild, to an epic and moving documentary HYDRATION about the 2019 "First Edition" of Pharrell's groundbreaking music festival in Virginia Beach, and an upcoming design justice series about the need to rethink public spaces and cities from the perspective of equality.
In October 2020, Atomic launches its first podcast, WHO SMARTED? in partnership with Stitcher/Midroll, a thrice-weekly short podcast for kids that teaches them everything they need to know to be the best possible future adult citizens of our planet.